From “Got Milk?” to “It’s Gotta Be a CFP®”: The Strategy Behind CFP Board’s Public Awareness Campaign – Kevin Keller [CEO, CFP Board]

By Belle Osvath, CFP® August 21, 2024 Smart Planner Podcast

CFP Board CEO Kevin R. Keller, CAE, discusses the history and value of CFP Board’s public awareness campaign followed by a discussion of the 2024 CFP Board Connections Conference.