Lei Deng, CFP®

Lei Deng is the founder and lead financial planner at Savor Financial, a fee-only financial planning firm.

Lei specializes in addressing the needs of small business owners, pre-retirees and retirees, especially those with immigrant backgrounds, providing personalized solutions for their unique needs. Before pursuing her financial planning career, Lei worked in investment management functions, such as portfolio construction, asset allocation, and investment manager research. Lei has appeared in national media outlets such as Forbes, U.S. News, and Business Insider, as well as in podcasts and TV news segments. She also served on the Forbes Advisor Advisory Board in 2024.

Lei is a Chartered Financial Analyst (CFA) and a Certified Financial Planner® Professional (CFP®). She also holds an M.S. in Finance from Washington University in St. Louis, a B.S. in Software Engineering, and a B.S. in Finance from East China Normal University.

Outside of her professional life, Lei is actively involved in community service, holding board memberships at nonprofit organizations focused on social equity, Asian American and Pacific Islander (AAPI) advocacy, and school safety.